True Drinks Holdings, Inc. (OTC: TRUU) News - January 11, 2017

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"Health" Stocks to Watch in 2017
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True Drinks Update on Convenience Store Channel

IRVINE, CA -- (Marketwired) -- January 10, 2017 -- True Drinks, Inc. (OTC: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today provided an update on the development of its distribution in the convenience store channel.

In June 2016, True Drinks introduced a new preservative-free formulation of AquaBall. Along with the change to a preservative-free formula which came with a change to a hot-fill bottling process, the AquaBall bottle was also changed. The new bottle was designed around feedback from both consumers and retailers. For our consumers, the new bottle now fits easily into cup holders, is easier for children to handle, and has a wider mouth and cap. For our retailers, our new bottle now fits into standard glide racks which has opened AquaBall up to the convenience store channel. With our prior bottle, AquaBall had very limited appeal in this channel. Since the introduction of the new bottle, AquaBall has now been authorized in over 7,000 convenience store locations with more to come in 2017.

According to NACS Online, as of December 31, 2015, there were a total of 154,195 convenience stores with 63.1% (97,359) of these stores being single-store operators. Total sales of packaged beverages in these stores were over $34 billion in 2015.

Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, "We are very pleased with our early progress in the convenience store channel. To date, we have secured placement in over 7,000 convenience store locations, and we look to dramatically increase this figure throughout 2017. We feel that we can take a significant percentage of kids' beverage sales as our distribution of AquaBall increases, not just with large national and regional chains, but also with single-store operators serviced by our extensive DSD Network."

Kevin Sherman, CEO of True Drinks, added, "The convenience channel is paying more attention than ever to the healthy consumer on the go. That very consumer is not only looking for healthier options for themselves, but for their children, as well. AquaBall provides parents a smart and quick means of hydration on the go. We are confident that we will take significant market share away from juice and other sugary beverages marketed to children in the convenience channel."

About True Drinks, Inc.

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

Contact:
Investor Relations
True Drinks, Inc.
18662 MacArthur Blvd., Ste. 110
Irvine, CA 92612
ir@truedrinks.com
949-203-3500

Source: True Drinks Holdings, Inc.

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Initial Sales of Zero-Preservative AquaBall Exceed Expectations

IRVINE, CA -- (Marketwired) -- 12/13/16 -- True Drinks, Inc. (OTC: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces early sales results of its new formulation of AquaBall at WinCo Foods stores.

True Drinks shipped its first shipments of its new preservative-free formula of AquaBall in June of 2016, and is now receiving the first view of sales information from stores carrying our new product. Per syndicated data, at WinCo Food stores, our sales were over 20 bottles per flavor per week, beating our initial expectation of 10 bottles per flavor per week by 100%. While dollar sales in the kids flavored water drinks category were generally down versus a year ago, AquaBall increased its dollar sales by 64% versus sales of the prior formulation a year ago.

Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, "WinCo Foods was one of the first to sell our new preservative-free formula of AquaBall. We are excited to see the early sales results at WinCo locations. Our sales greatly exceeded our initial velocity expectations of 10 bottles per flavor per week and reflect consumers' desire for healthier options for their families. Our dollar sales will continue to increase as we expand distribution to all 110 WinCo Foods locations."

About True Drinks, Inc.True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact:
Investor Relations
True Drinks, Inc.
18662 MacArthur Blvd., Ste. 110
Irvine, CA 92612
ir@truedrinks.com
949-203-3500

Source: True Drinks Holdings, Inc.

True Drinks Announces Q3'2016 Financial Results

IRVINE, CA -- (Marketwired) -- 11/15/16 -- True Drinks, Inc. (OTC: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces its financial results for the third quarter of 2016.

Kevin Sherman, Chief Executive Officer of True Drinks, commented, "I've always believed that we are in the business of making a difference in the lives of children. We are seeing more and more news hitting the mainstream media regarding the passing of measures to tax soda and sugary beverages in various cities across the United States. AquaBall is sitting on the precipice of a perfect storm as the only zero sugar beverage on the market for children. With the growing epidemic of childhood obesity and diabetes, we are uniquely positioned to dominate the children's beverage category. The category is essentially rudderless with its offering of sugary beverages. Since the launch of our preservative-free formula under our Niagara Bottling manufacturing partnership in mid-June, we have seen great acceptance with both retailers and consumers looking for healthier options. The success of our business is twofold: providing shareholder value and building a business that makes a difference in this world. We firmly believe that we will accomplish both in the near term."

Dan Kerker, Chief Financial Officer of True Drinks, commented, "Our third quarter results start to show the improvements we have made as a company, specifically as it relates to our relationship with Niagara Bottling. In the third quarter, we are pleased to report gross margin of 35%, our best quarter to date. We continue to work to deliver the full benefits of our relationship with Niagara as it relates to other operational costs, such as freight and warehousing expenses. On the revenue side, our sales team has seen tremendous early results selling in our new preservative-free AquaBall in its new, slimmer bottle, specifically in the main-stream grocery and convenience store markets. They have also expanded our DSD network considerably to provide coverage for oncoming retailers. We anticipate strong revenue growth moving forward resulting from distribution gains and our in-store velocity."

About True Drinks, Inc. True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

See the complete financial results and numbers at http://finance.yahoo.com/news/true-drinks-announces-q32016-financial-130000625.html

Contact:
Investor Relations
True Drinks, Inc.
18662 MacArthur Blvd., Ste. 110
Irvine, CA 92612
ir@truedrinks.com
949-203-3500

Source: True Drinks Holdings, Inc.

True Drinks, Inc. EVP Jeff Culbertson blazes aggressive distribution and sales strategy for the remainder of 2016 and 2017

IRVINE, CA -- (Marketwired) -- 10/25/16 -- True Drinks, Inc. (OTC: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for AquaBall™ Naturally Flavored Water, today announced significant distribution gains since the launch of its preservative-free formula in June 2016.

EVP of Sales, Jeff Culbertson stated, "I have been with True Drinks for 6 months, and I can confidently state the company is headed for significant growth in 2017." Mr. Culbertson arrived to True Drinks in April of 2016 and was tasked with restructuring the sales team and implementing an aggressive Go-To-Market Strategy. He has focused the sales team on expanding our reach in the grocery, convenience store, and mass channels and on continuing to build out and support our DSD (Direct Store Distribution) network. True Drinks has received an overwhelmingly positive response since the release of its preservative-free formula to the market. Mr. Culbertson and his team have added the following distribution points in both grocery and convenience outlets in the last 3 months:

- Cosentino's Price Chopper (28 Stores in Kansas City Area)
- Balls Food Stores (28 Hen House Markets/Price Chopper in Kansas City)
- Albertson Company Banners (5 new Divisions)Shaws (154 Stores)ACME (176 Stores)Safeway (126 Stores in their Eastern Division)United Grocers (73 Stores)Albertson's InterMountain Division (88 Stores)
- Town and Country
- Nash Finch
- Lowes (140 Neighborhood Grocers in the Southwest)
- Brookshire Bros. (100+ locations)
- Food Lion (1100+ locations)
- MDI (400 locations)
- King Cullen (34 locations in New York)
- Bossleman/Pump n Pantry (46 Stores in Nebraska)
- Buckey's (79 Stores)

Mr. Culbertson added, "The sales team is on a tear signing up new retailers, and we are also making enormous strides in our DSD footprint with the signing of Admiral covering seven Western states to solidify our 7-Eleven launch in the southwest." Culbertson added, "NACS in Atlanta last week provided us the opportunity to showcase our new bottle, highlighting our investment in merchandising and marketing plans that enabled my team to secure many appointments with both retailers and DSD representatives that we will be meeting with in the coming weeks. We are meeting with retailers to take part in their next shelf resets, and it is going very well. While a lot of our gains are hitting the shelves in the first quarter of Q1, we are also achieving cut-ins with some large retailers for which we are hitting the shelves in the fourth quarter."

Kevin Sherman, CEO stated, "We continue to provide the only solution in combatting childhood obesity and diabetes through our offering of zero sugar AquaBall Naturally Flavored Water. This is a fight we believe in and want to take head on."

About True Drinks, Inc .

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, zero-sugar, zero-preservative, dye-free alternative to juice and soda. AquaBall™ is currently available in four flavors: fruit punch, grape, berry and strawberry lemonade. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Investor Relations
True Drinks, Inc.
18662 MacArthur Blvd., Ste. 110
Irvine, CA 92612
ir@truedrinks.com
949-203-3500

Source: True Drinks Holdings, Inc.

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About True Drinks Holdings:

True Drinks, Inc. specializes in natural, healthy beverages.

We understand that parents have a choice when selecting beverages for themselves and their families. At True Drinks, we have made it our mission to provide a healthier alternative to traditional sodas and artificially flavored beverages. All True Drinks products are free of artificial colors and flavors, specifically designed to be ‘true’ to our goal of providing the best possible beverage choice to our customers.

Every drink we develop, is produced with an eye towards improving the health and wellness of the consumer. That means that True Drinks’ products do not contain artificial colors or flavors. Our products are free of harmful sweeteners and marketed towards the improvement of the individual consumer’s health.

As part of our operating vision, True Drinks selectively partners with major entertainment and media brands to enhance and accelerate its presence with consumers in the market. This strategy is reflected in certain varieties of the AquaBall line of products which involve Disney and Marvel Characters, Inc. licensed character images.

To accomplish our mission to create and deliver beverages for families that encourage improved health, we have assembled some of the brightest individuals from the beverage industry, including former executives from Nestle and Pepsico. True Drinks has a board and management team prepared to turn True Drinks into a powerhouse Food and Beverage player.

At True Drinks we are clear about what our beverages contain (and what they don’t). Part of that process includes an open channel of communication between True Drinks, our brand partners, and consumers. We will always do our part to deliver the very BEST product to our consumers and nothing less than the BEST will be accepted.

AQUABALL

Because True Drinks we recognize that childhood obesity and juvenile diabetes have become epidemics among our nation’s youth. As parents ourselves, we recognize that children need to stay properly hydrated, and they can only maintain that hydration through the consumption of water and zero calorie water based drinks. AquaBall Naturally Flavored Water is one way that children can stay hydrated without the calories and other risks associated with consuming sugary drinks.

BAZI

Bazi All-Natural Energy is the only energy drink on the market that contains 20% juice and combines the anti-oxidant power of 8 super-fruits. At True Drinks we have watched in interest as sugary, chemical filled energy drinks have drawn negative attention and scrutiny, and we are proud to offer the market a healthy all-natural energy drink built around the benefits of natural juice and fruits combined with the energy boost from D-Ribose.

Naturally Flavored Water
Zero-calorie, No Artificial colors or flavors, Enhanced with Vitamins B3, B5, B6, B12 & C

COMPARISON
The diagram below is used simply as a comparison chart to equip Moms with a side by side overview of how AquaBall Naturally Flavored Water stacks up amongst other popular children’s beverages.

HEALTHY AND NUTRITIOUS
AquaBall is a healthy and nutritious way for your children to hydrate and have fun! Unlike many of the children’s beverages on the market, AquaBall does not and NEVER will add artificial colors and flavors…keeping it pure and simple!

Bazi All-Natural Energy
More than just energy!

Bazi is the only all-natural energy drink with 8 superfruits available today. With naturally energizing antioxidants and powerful nutrients—but no mysterious, unpronounceable chemicals—Bazi is the only energy drink that delivers energy plus nutrition in one!

Bazi has no preservatives, lower calories and is extra energized with D-Ribose so that Bazi gives you energy that lasts longer and recharges faster! Plus Bazi has that berry taste you can only get from REAL juice in every serving.

True Drinks’ Bazi All-Natural Energy is a 2-ounce blend of 8 incredible super-fruits, combined with Ribose to create the perfect combination of natural energizing antioxidatns and powerful nutrients in one simple drink.

True to the our mission, there are no artificial colors or flavors in Bazi All Natural Energy. Everything you taste and everything you see in Bazi is a result of the different fruits and natural ingredients that make Bazi such a powerful natural energy drink.

True Drinks stands behind Bazi All Natural Energy as the only Energy Drink that it is free of all banned substances as outlined by the World Doping Association (WADA). Bazi All Natural Energy is an energy drink designed with needs of honest athletes everywhere.

Bazi All Natural Energy is only available online through the company’s website, DrinkBazi.com.

Through a robust online sales and marketing program, Bazi is shipped everyday to direct to the door of customers around the country. Loyal customers have the opportunity to promote Bazi through an affiliate sales program and receive additional compensation any sales they refer.

Leadership Team

KEVIN SHERMAN – CHIEF EXECUTIVE OFFICER
Mr. Sherman has served as the Chief Executive Officer, managing the brand development of AquaBall Naturally Flavored Water since he joined the company in October 2012.

Prior to joining True Drinks, Mr. Sherman was the Vice President Strategy and Network Development and President of Retail for Bazi, Inc. He was instrumental in the development of Bazi’s All-Natural formula and spearheaded the concept of all-natural energy.

Mr. Sherman has a number years of management and consultive experience, working as the Senior Manager of Network Development for Product Partners, LLC. as well as the COO for Management Consulting Firm, Educational Leadership, Los Angeles.

DAN KERKER – CHIEF FINANCIAL OFFICER
Mr. Kerker has served as Chief Financial Officer, Treasurer and Secretary since joining the Company in March 2012.

Mr. Kerker has over 15 years of corporate finance experience. He spent seven years at Anheuser-Busch Sales of Los Angeles, where he served as Director of Finance and was responsible for all aspects of finance and administration, including budgeting, P&L management, internal and external audits, and contract administration in an organization with over $200 million in annual sales.

Prior to joining True Drinks, a private equity firm placed Mr. Kerker as interim Chief Executive Officer at two companies, where he was responsible for bringing the companies current on all audits and SEC filings, business plan development, and raising capital.

Mr. Kerker holds a M.B.A. with a concentration in Finance from UCLA’s Anderson School of Business, where he earned the Harold M. Williams Fellow for graduating at the top of his class, as well as the J. Fred Preston Award for Achievement in Finance.

ROBERT VAN BOERUM – CHIEF OPERATING OFFICER
Mr. Van Boerum initially joined the company in September 2012 and has since assumed the lead over Operations at True Drinks, Inc.

Mr. Van Boerum has over 15 years experience delivering innovative e-commerce and digital marketing solutions to small to mid-sized private and public companies. He spent 3 years as the CEO of a publicly traded technology company where he participated in the development of innovative signmaking and fab CNC technologies.

Prior to Mr. Van Boerum joining True Drinks, Inc. he provided technology and marketing consulting services to early stage public companies, assisting with capital raises and product development.

Mr. Van Boerum holds a M.B.A. from San Diego State University.

JEFF CULBERTSON – VICE PRESIDENT OF SALES
Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales. He has managed teams with over 280 people and revenue lines in excess of $5 billion. In his most recent vice president role, Culbertson oversaw the Albertsons National Customer Team for Kraft, successfully implementing a new sales model with the 3rdlargest grocer.

.SOURCE: http://truedrinks.com

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