Engagement Labs Inc. (OTCQB:ELBSF) (TSX-V:EL.V) Breaking News
May 17, 2018

Engagement Labs Renews TotalSocial Contract with Leading Media Agency

Montreal, QC/New Brunswick, NJ --May 17, 2018 -- Engagement Labs Inc. (OTCQB:ELBSF) (TSX-V:EL.V) announced today that it has renewed a contract with a leading media agency for three years. The contract, valued at CDN $415,000, is a testament to the important role that Engagement Labs plays in helping to identify and analyze the power of social influence in driving media and ad performance. TotalSocial® has become an integral tool to create strategies and evaluate performance.

“Advertising plays an increasingly important role in people’s lives as a curation engine for products, brands, shows, movies, etc. It is also sparking consumer conversations that lead to purchases,” said Ed Keller, CEO of Engagement Labs. “The agency recognizes the relationship between media, advertising, consumer conversations and purchasing decisions and is leveraging our platform to create and test strategies, as well as communicate value and metrics to clients.”

The media agency uses Engagement Labs data in several different ways, including media planning, understanding the impact of communications plans on key performance indicators like advocacy, quantifying the multicultural influencer marketplace in the US, market mix models that quantify the impact of marketing investment and new business pitches.

“Engagement Labs has proven the important relationship between media and social influence. This agency shares that belief and integrates our TotalSocial data into their work on behalf of their impressive list of Fortune 500 clients,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “We believe that agencies represent a source of revenue in their own right, and they can also provide Engagement Labs with access to major Fortune 500 brands that we have yet to penetrate. This agency, for example, has already enabled us to work with a leading energy company. And with a client base that includes leading global brands in beverages, food, automotive, retail, and consumer health care, we look forward to working closely with them to serve the needs of the agency and its clients in 2018 and beyond.”

TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, retail, beauty and software. TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. This data feed the company’s predictive analytics engine, which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.

About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals.

To learn more visit www.engagementlabs.com / www.totalsocial.com.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800
SOURCE Engagement Labs Inc.
 

Engagement Labs Continues to Pioneer Innovations in the Marketing and Social Media Analytics Sector; Announces New AI-based Diagnostics for TotalSocial

TotalSocial® Now Provides Brands with Faster, More Powerful Data and Analytics to Improve Marketing ROI and Boost Consumer Sales

Montreal, QC/New Brunswick, NJ --May 3, 2018 -- Engagement Labs Inc. (OTCQB:ELBSF) (TSX-V:EL.V) today announced a powerful new enhancement to TotalSocial®, which deploys artificial intelligence (AI) and machine learning to enable clients to more quickly and accurately plan growth strategies based on unique social data and analytics. The newest release is part of Engagement Labs’ ongoing commitment to innovation. The technology update helps clients grow revenues and marketing ROI by tapping into the social trends, both online and offline, that can help them win in today’s dynamic marketplace.

In January, the company announced it was deploying AI to drive predictive analytics through the development of proprietary algorithms which rapidly build hundreds of predictive models using more than 100 variables in millions of possible combinations to identify the factors that generate sales and drive other key performance indicators for brands.

With today’s announcement, TotalSocial now deploys AI to provide new, powerful automation tools that identify unexpected variations in brand performance and diagnose the underlying factors for these changes. For example, the AI the system recognizes when an unexpected drop in sentiment occurs and sends an immediate alert. Diagnostics are run to identify the root cause as well as the appropriate course of action. This is all done in real time and empowers marketers with cutting-edge tools leading to instant detection of changes in trends and rapid optimization strategies to maximize ROI.

“Imagine that a Fortune 500 retailer is launching a new disruptive ad campaign to promote its spring attire. TotalSocial is used to monitor the success of its campaign each week,” said Engagement Labs’ VP of Analytics Rick Larkin, explaining how the new AI Diagnostics works. “By leveraging AI, TotalSocial now automatically builds thousands of models across all key metrics to identify true moments of lift and allow brands to optimize ROI.”

“We are committed to delivering the data and analytics clients need in real time, so they can make fast, smart decisions to improve their business performance. AI Diagnostics for TotalSocial make our platform faster and better in uncovering not only what’s happening that’s having an impact on our clients’ business, but why and how to respond,” said Ed Keller, CEO of Engagement Labs.

TotalSocial is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable offline and online data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. With cutting-edge diagnostics, patent-pending predictive analytics and AI/machine learning, TotalSocial identifies business opportunities and provides clients with recommendations to grow revenue and a roadmap to achieve that growth.

The TotalSocial platform continues to lead the market, adding AI and machine learning to an impressive list of firsts—including being the first and only platform to combine online and offline data, and the first and only with predictive analytics. The TotalSocial platform was awarded the “Best Practitioner Paper of 2017” by the Advertising Research Foundation and was lauded for its innovation regarding its approach towards data and analytics in the social ecosystem

Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, retail, beauty and software.

About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more, visit www.engagementlabs.com  /  www.totalsocial.com.

Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800

SOURCE Engagement Labs Inc.
 

Engagement Labs’ TotalSocial® Platform Surpasses $7M in Sales After Only 18 Months in Market

Fortune 500 Companies in Nine Different Industries Benefit from the Proprietary, AI-Driven Technology

Montreal, QC/New Brunswick, NJ --April 26, 2018 -- Engagement Labs Inc. (OTCQB:ELBSF) (TSX-V:EL.V) successfully launched its TotalSocial® data and analytics platform in the Fall 2016. Over the last 18 months, the platform has exceeded expectations achieving more than CAD $7.3 million in contracts with a diverse group of Fortune 500 companies and brands, proving the broad appeal of TotalSocial. Clients have been signed across nine verticals, including beauty, dining, financial services, health and nutrition, media, retail, telecom, software and sports.

“I am very encouraged by the fact that industry leading brands are gaining a marketing and analytics advantage by utilizing our TotalSocial platform,” says Ed Keller, CEO of Engagement Labs. “Further, the range of verticals is an indication of the wide appeal of TotalSocial, providing the opportunity to grow within sectors where the Company already has clients, as well as through new verticals that continue to open up.”

The first TotalSocial client, a major global beauty brand, signed a new 2018 contract valued at USD $700,000 (CAD $875,000), the biggest contract since Engagement Labs launched TotalSocial. Engagement Labs works with the client to provide continuous scoring and diagnostics for marketing and social media campaigns in 10 markets around the world including in Europe, Latin America and Asia.

In addition to securing new clients, the Company is pursuing a growth strategy offering upsell opportunities to existing clients. The strategy proved successful in Q1 of 2018 with several contract expansions.

“Retaining and growing our client base is a main focus for 2018,” says Steven Brown, President and Chief Revenue Officer of Engagement Labs, who’s hiring in December 2017 is a key element in the company’s investment in growth. “As one example, we recently announced that a major telecom client made a long-term commitment in 2018 and increased its annual spending with us by 100 percent. Having experienced the value we bring and uncovering the predictive nature of our data, they expanded their relationship with us to include a second major national brand.”

TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline conversation data. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands. These data sets feed the company’s predictive analytics engine, which uses proprietary algorithms and Artificial Intelligence/machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales.

The TotalSocial platform has been considerably enhanced since its initial launch and in January of this year the Company announced the release of TotalSocial version 3.0, which incorporates artificial intelligence (AI) and a machine learning engine designed to accelerate the identification of opportunities and strategies for marketers who seek to increase effectiveness and drive sales through social media and offline conversations. Proprietary algorithms, powered by this AI and machine learning capability rapidly build hundreds of predictive models using more than 100 variables in millions of possible combinations to identify the factors that predict sales and other key performance indicators for brands.

Not only has the marketing community validated the importance of TotalSocial, so have major players in the political community. Hillary Clinton, in her 2017 best-selling book, “What Happened,” cited TotalSocial analytics in explaining her election loss, writing, “Researchers who track what consumers are talking about, essentially a word of mouth index, found a ‘sudden change,’ with a 17-point drop in net sentiment for me, and an 11-point rise for Trump. According to Brad Fay of Engagement Labs, which applies well-established consumer research techniques to study elections….’”
“I am quite pleased with our progress since the launch of TotalSocial, and these are just a few of the accomplishments and milestones achieved,” said Ed Keller, CEO of Engagement Labs. “We look forward to keeping our investors updated with continued progress and success during 2018 and beyond.”

About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals.

To learn more visit www.engagementlabs.com  / www.totalsocial.com.

Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800

SOURCE Engagement Labs Inc.

 

Engagement Labs Awarded 2017 Best Paper from Advertising Research Foundation

Montreal, QC/New Brunswick, NJ --March 28, 2018 --The Advertising Research Foundation (ARF) has announced that Engagement Labs Inc. (OTCQB:ELBSF) (TSX-V:EL.V) an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses, has received the 2017 Best Practitioner Paper award by the Journal of Advertising Research, for its innovative study demonstrating the degree to which online and offline conversations are very different from each other.

The article, "Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline: Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations" (June 2017, 57[2]), explores the extent to which social media and real-world conversations differ from each other, as well as how the lack of correlation suggests a need for marketers to develop separate digital and offline social strategies. The study analyzed online and offline conversation data for 500 U.S. brands distributed across 16 diverse product and service categories over a twelve-month period and provides evidence as to why online social media conversations alone are not reliable for predicting brand performance in its totality. The research lends empirical proof for why Engagement Labs launched TotalSocial®, the only data and analytics platform that combines online and offline data with predictive analytics linking these metrics to brand outcomes.

"Receiving this honor from the ARF validates the power of the data and insights of our TotalSocial data and analytics platform and the potential it has to influence how brand marketers plan and measure their marketing for maximum ROI and revenue growth," said Brad Fay, Chief Commercial Officer at Engagement Labs and co-author of the winning paper. "As social channels continue to rise in importance, we are confident that our comprehensive data and analytics will become increasingly valuable."

"A Journal of Advertising Research Best Paper is recognized for its originality, clarity, scope of work, and the potential to influence business practice and future research. This winning paper from Engagement Labs was successful in fully meeting these requirements," added Nanette Burns, Managing Editor at the Journal of Advertising Research.

The award was announced at the ARF's annual ConsumerXScience conference in New York City on March 27. Best Papers are selected for their originality, clarity, scope of work, and the potential to influence business practice and future research.

The Company is presenting two significant studies at the ConsumerXScience conference during the following sessions:

Topic: "The Remarkable Influence of Millennial Men"
Speakers: Brad Fay and Maggie Fosdick, Engagement Labs' Vice President of Client Success
Date/Time: March 27 at 10:50 a.m. ET.
Description: The session will focus on how to recalibrate marketing for Millennial Men, a demographic which now exceeds young women as influential consumers.
Topic: "This Month's Brand Conversations Produce Next Month's Sales"
Speakers: Ed Keller, CEO at Engagement Labs and Koen Pauwels, Ph.D. and Professor of Marketing at Northeastern University
Date/Time: March 28 at 11:40 a.m. ET.
Description: The session will focus on the Company's landmark modeling study which provides marketers with the keys to unlock brand growth through social influence.
The Journal of Advertising Research (JAR), the flagship research journal of the ARF, acts as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice, and academics at all levels of research.

About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs' TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI's and goals.
To learn more visit www.engagementlabs.com / www.totalsocial.com.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207

Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800

SOURCE Engagement Labs

 

Engagement Labs Renews Contract With Leading US Telecom; Grows Annual Contract Size by 100%

Expands Relationship to Include Second National Brand

Montreal, QC/New Brunswick, NJ --March 15, 2018 -- Engagement Labs Inc. (OTCQB:ELBSF) (TSX-V:EL.V) sannounced today that it continues to accelerate its growth and retention of clients in 2018 with a major renewal and upsell of a Fortune 500 US telecom client. The deal represents a 100 percent increase in the annual contract value vs. 2017, and an overall 300 percent increase in deal term with increased platform capabilities. The total value of the contract is CDN $580,000 (USD$450,000) for three years.

"Consumer conversation plays a very strong role in the telecom sector and it represents an important vertical for Engagement Labs," according to Ed Keller, CEO of Engagement Labs. "This is a client who highly values our data and analytics as it has proven to be a powerful predictor of their business performance. This was a key driver in their decision to expand the contract to include a second flagship brand in their corporate portfolio and renew for three years."

"Retaining and growing our client base is one of our main focuses for 2018," adds Steven Brown, President and Chief Revenue Officer of Engagement Labs. "Having a major telecom client make a long-term commitment in 2018 speaks to the value that our platform offers companies."

The Company also announced that the Board has approved the issuance of 1,411,978 restricted share awards, in lieu of cash bonuses, to officers and employees of the Corporation. Each Restricted Share will be subject to risk of forfeiture over a period of three years.

About Engagement Labs
Engagement Labs (TSX VENTURE: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs' TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPIs and goals.

To learn more visit www.engagementlabs.com  / www.totalsocial.com.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207

Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800

SOURCE Engagement Labs

 

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About Engagement Labs Inc.:

TOTALSOCIAL®
The only platform that combines online and offline actionable data with predictive analytics to grow your brand.

TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue.

Fueled by actionable online and offline data, TotalSocial® is the only platform that encompasses and listens to the entire social ecosystem.

With the only ten years database, TotalSocial® offers unique, proprietary data about your brand, industry and competitive intelligence.

With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial® identifies business opportunities and provides you with recommendations and a roadmap to grow your revenue and achieve your goals.

OUR BOARD

G. Scott Paterson
Chairman
ca.linkedin.com/in/gscottpaterson
In January 2014, G. Scott Paterson added Chairman of Engagement Labs to his long list of duties, which include positions as Chairman of Symbility Solutions Inc. (TSX:SY), Director of Lions Gate Entertainment (NYSE:LGF), and Vice Chairman of NeuLion Inc. (TSX:NLN), the leading distributor of live sports content to internet-connected devices. In addition to these positions.

Bruce Lev
Chairman
Bruce Lev is the Managing Director of Loeb Holding Corp., New York City. Prior thereto he was Vice Chairman and Director of USCO Logistics which was sold to global freight forwarder Kuhne & Nagel in 2001. From 1995 through early 2000 he was Executive Vice President of Corporate and Legal Affairs of Micro Warehouse Inc.

Gilman Anderson
linkedin.com/in/gianderson
Gilman Anderson has more than 30 years of cross-industry experience in technology and SaaS with a track record of increasing stakeholder value through strategic thinking, strong operational leadership, and extensive information technology knowledge. Today Mr. Anderson is an active angel investor, a corporate directors and an executive advisor to both business and private equity firms.

Ed Keller
linkedin.com/in/ed-keller-b0087421
Ed Keller is CEO and a Director of Engagement Labs. As CEO he has spearheaded the company’s development and commercialization of TotalSocial®, a patent-pending technology solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands.

Robert Spiegel
ca.linkedin.com/in/skspllp
Robert is a highly experienced securities and corporate lawyer having represented companies and investment banks on over one hundred financing transactions in the small to mid cap market having an aggregate value of over $1 billion. Robert spent seven years as in house counsel to the Toronto Stock Exchange prior to joining his firm.

TOTALSOCIAL®
The only platform that combines online and offline actionable data with predictive analytics to grow your brand.

TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue.

SOURCE: http://engagementlabs.com/

Disclaimer